LEGO Instagram Reels✔
@lego on Instagram Reels
Building the future, one brick at a time.
@lego Instagram Reels statistics
How much does @lego charge for a sponsored post?
Based on @lego's 14.1M followers and 10.3% engagement rate, a sponsored Instagram Reels post is estimated at $289.6K–$434.3K. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Sign up free →Performance summary
With 14.1M followers, @lego is an established Instagram Reels account. Across 6.4K tracked posts, the account averages 572.4K views per post. Its 10.3% engagement rate is exceptionally strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of A.
Unlock full analytics for @lego
Create a free account, then choose a plan to unlock these tools for @lego.
Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Sign up free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Sign up free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Sign up free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Sign up free →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Sign up free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Sign up free →Frequently asked questions about @lego
How many followers does @lego have on Instagram Reels?
@lego has 14,056,113 followers on Instagram Reels as of October 2026.
What is @lego's engagement rate?
@lego's engagement rate is 10.3%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @lego charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @lego is estimated at $289.6K to $434.3K. Actual rates vary by campaign scope and usage rights.
How many views does @lego get?
@lego averages 572,422 views per post across tracked posts. Total views and daily view growth are available with a Buzzlytics Creator account.
Accounts like @lego
See where @lego ranks: Top Comedy Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @lego's public reels and profile information, refreshed regularly (last update 4 days ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.