Selena Gomez Instagram Reels✔
@selenagomez on Instagram Reels
by Grace through Faith ✝️ “In The Dark” & “I Said I Love You First...And You Said It Back” Out Founder @rarebeauty Founder/CIO @officialwondermind
@selenagomez Instagram Reels statistics
Trends compare the latest snapshot with data captured 7 days ago.
How much does @selenagomez charge for a sponsored post?
Based on @selenagomez's 402.6M followers and 154.7% engagement rate, a sponsored Instagram Reels post is estimated at $124.6M–$186.9M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Sign up free →Views over the last 90 days
View weekly datapoints
| Date | Followers | Engagement |
|---|---|---|
| Jul 29 | 404,520,208 | 16.3% |
| Aug 5 | 404,333,901 | 16.1% |
| Aug 12 | 404,139,308 | 16.2% |
| Aug 19 | 403,967,526 | 16.1% |
| Aug 26 | 403,805,810 | 16% |
| Sep 2 | 403,636,891 | 16% |
| Sep 9 | 403,514,597 | 16% |
| Sep 16 | 403,376,397 | 15.9% |
| Sep 23 | 403,234,732 | 15.9% |
| Sep 30 | 403,046,978 | 155.6% |
| Oct 7 | 402,887,004 | 155.6% |
| Oct 14 | 402,751,205 | 155% |
| Oct 19 | 402,609,312 | 154.7% |
Performance summary
@selenagomez currently reaches 402.6M followers on Instagram Reels. Across 2.2K tracked posts, the account averages 1.5M views per post. Its 154.7% engagement rate is exceptionally strong — audiences don't just watch, they interact. Posting cadence over the tracked period averages 3 posts per week. Buzzlytics scores this account a Buzz Rank of S+.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Sign up free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Sign up free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Sign up free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Sign up free →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Sign up free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Sign up free →Frequently asked questions about @selenagomez
How many followers does @selenagomez have on Instagram Reels?
@selenagomez has 402,609,312 followers on Instagram Reels as of October 2026.
What is @selenagomez's engagement rate?
@selenagomez's engagement rate is 154.7%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @selenagomez charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @selenagomez is estimated at $124.6M to $186.9M. Actual rates vary by campaign scope and usage rights.
How often does @selenagomez post on Instagram Reels?
@selenagomez posts about 3 times per week on average over the tracked period.
How many views does @selenagomez get?
@selenagomez averages 1,544,141 views per post across tracked posts. Total views and daily view growth are available with a Buzzlytics Creator account.
Accounts like @selenagomez
See where @selenagomez ranks: Top Beauty Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @selenagomez's public reels and profile information, refreshed regularly (last update 18h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.