Taylor Swift Instagram Reels✔
@taylorswift on Instagram Reels
And, baby, that's sh0w business f0r y0u. ❤️🔥
@taylorswift Instagram Reels statistics
Trends compare the latest snapshot with data captured 8 days ago.
How much does @taylorswift charge for a sponsored post?
Based on @taylorswift's 272.5M followers and 71.8% engagement rate, a sponsored Instagram Reels post is estimated at $39.1M–$58.7M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Sign up free →Views over the last 90 days
View weekly datapoints
| Date | Followers | Engagement |
|---|---|---|
| Jul 29 | 273,596,947 | 11.4% |
| Aug 5 | 273,489,805 | 11.5% |
| Aug 12 | 273,381,598 | 11.5% |
| Aug 19 | 273,266,370 | 11.4% |
| Aug 26 | 273,181,104 | 11.4% |
| Sep 2 | 273,098,820 | 11.4% |
| Sep 9 | 273,014,873 | 11.4% |
| Sep 16 | 272,911,437 | 11.4% |
| Sep 23 | 272,831,160 | 11.4% |
| Sep 30 | 272,745,948 | 72.4% |
| Oct 7 | 272,686,802 | 71.9% |
| Oct 14 | 272,620,410 | 71.9% |
| Oct 19 | 272,544,390 | 71.8% |
Performance summary
@taylorswift's Instagram Reels audience stands at 272.5M followers. Across 713 tracked posts, the account averages 4M views per post. Its 71.8% engagement rate is exceptionally strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of S+.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Sign up free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Sign up free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Sign up free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Sign up free →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Sign up free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Sign up free →Frequently asked questions about @taylorswift
How many followers does @taylorswift have on Instagram Reels?
@taylorswift has 272,544,390 followers on Instagram Reels as of October 2026.
What is @taylorswift's engagement rate?
@taylorswift's engagement rate is 71.8%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @taylorswift charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @taylorswift is estimated at $39.1M to $58.7M. Actual rates vary by campaign scope and usage rights.
How many views does @taylorswift get?
@taylorswift averages 4,025,183 views per post across tracked posts. Total views and daily view growth are available with a Buzzlytics Creator account.
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Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @taylorswift's public reels and profile information, refreshed regularly (last update 17h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.