BILLIE EILISH Instagram Reels✔
@billieeilish on Instagram Reels
@billieeilish Instagram Reels statistics
Trends compare the latest snapshot with data captured 9 days ago.
How much does @billieeilish charge for a sponsored post?
Based on @billieeilish's 123.6M followers and 240.8% engagement rate, a sponsored Instagram Reels post is estimated at $59.5M–$89.3M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Sign up free →Views over the last 90 days
View weekly datapoints
| Date | Followers | Engagement |
|---|---|---|
| Jul 29 | 124,440,469 | 32.9% |
| Aug 5 | 124,360,471 | 32.7% |
| Aug 12 | 124,286,873 | 32.7% |
| Aug 18 | 124,222,015 | 33.6% |
| Aug 26 | 124,169,999 | 32.6% |
| Sep 2 | 124,093,170 | 32.6% |
| Sep 9 | 124,036,159 | 33.4% |
| Sep 16 | 123,953,300 | 32.5% |
| Sep 23 | 123,890,756 | 32.5% |
| Sep 30 | 123,794,338 | 241.3% |
| Oct 7 | 123,709,287 | 241.1% |
| Oct 14 | 123,693,404 | 240.9% |
| Oct 18 | 123,635,238 | 240.8% |
Performance summary
@billieeilish currently reaches 123.6M followers on Instagram Reels. Across 1.1K tracked posts, the account averages 1.8M views per post. Its 240.8% engagement rate is exceptionally strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of S+.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Sign up free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Sign up free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Sign up free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Sign up free →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Sign up free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Sign up free →Frequently asked questions about @billieeilish
How many followers does @billieeilish have on Instagram Reels?
@billieeilish has 123,635,238 followers on Instagram Reels as of October 2026.
What is @billieeilish's engagement rate?
@billieeilish's engagement rate is 240.8%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @billieeilish charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @billieeilish is estimated at $59.5M to $89.3M. Actual rates vary by campaign scope and usage rights.
How many views does @billieeilish get?
@billieeilish averages 1,841,141 views per post across tracked posts. Total views and daily view growth are available with a Buzzlytics Creator account.
Accounts like @billieeilish
See where @billieeilish ranks: Top Other Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @billieeilish's public reels and profile information, refreshed regularly (last update 41h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.