Top Other Instagram Reels Accounts

The 50 biggest other creators tracked by Buzzlytics, ranked by followers. Updated 9h ago.

Other leaderboard — October 2026

#CreatorFollowersEngagement
1 Instagram ✔@instagram 686.7M 2.4%
2 Kylie ✔@kyliejenner 380.6M 216.3%
3 Zendaya ✔@zendaya 177.8M 27.9%
4 BILLIE EILISH ✔@billieeilish 123.6M 240.7%
5 flame ✔@travisscott 59M 14.7%
6 Benito Antonio ✔@badbunnypr 53.7M —
7 Sabrina Carpenter ✔@sabrinacarpenter 51.2M 54.6%
8 Ryan Reynolds ✔@vancityreynolds 49.1M 36.7%
9 Olivia Rodrigo ✔@oliviarodrigo 42M 8.8%
10 marshmello ✔@marshmello 27.9M 14.1%
11 Doja Cat ✔@dojacat 24.4M 1.9%
12 Nikolas Ferreira ✔@nikolasferreiradm 24.2M 9.3%
13 SZA ✔@sza 23.1M 9.9%
14 Burberry ✔@burberry 20.3M 1.6%
15 Dr. Nicole LePera ✔@the.holistic.psychologist 9M 3.5%
16 Carlos Montesquieu ✔@carlosmontesquieu 7.6M 8.4%
17 Power Slap ✔@powerslap 7.6M 1.7%
18 ChatGPT ✔@chatgpt 6.7M 0.3%
19 Zeinab Harake Parks ✔@zeinab_harake 6M 5.3%
20 McDonald’s ✔@mcdonalds 5.6M 4.2%
21 Kylie Skin by Kylie Jenner ✔@kylieskin 5.3M —
22 Mohammad Nabeel ✔@mohm_nabeel 3.9M 6.4%
23 Olivia Dean ✔@oliviadeano 3.5M 4.7%
24 NVIDIA ✔@nvidia 2.9M 8.9%
25 M&S ✔@marksandspencer 2.6M 4.8%
26 Chick-fil-A, Inc. ✔@chickfila 2.2M 119.4%
27 KFC ✔@kfc 2M 4.3%
28 LANY ✔@lany 2M 6.7%
29 Florida Georgia Line ✔@floridageorgialine 2M 10.7%
30 Feastables ✔@feastables 2M 4%
31 Claude by Anthropic ✔@claudeai 1.8M 0.4%
32 Dr.abdelmajeed alkilani ✔@physiotherapist_abdelmajeed 1.7M 1.6%
33 Cliff Pierre@cliffpierreceo 1.7M 5.7%
34 Michael Alan Koleber ✔@coachmikenitro 1.6M 3.2%
35 Thiago Hora | Hora de Negócios ✔@othiagohora 1.6M 8.1%
36 TOGI ✔@togi 1.6M 6.7%
37 Wrexham AFC ✔@wrexham_afc 1.6M 6%
38 SherTube | شعرتیوب@shertube_ 1.6M 6.8%
39 KHY ✔@khy 1.5M 20.8%
40 Burton Snowboards ✔@burtonsnowboards 1.5M 4.9%
41 Nutricionista Funcional ✔@talitaperosa.nutri 1.4M 1.4%
42 Anthony Fantano ✔@afantano 1.4M 4.2%
43 Duolingo Español ✔@duolingoespanol 1.3M 20.6%
44 Robert Oliver ✔@robthebank 1.3M 8.2%
45 Repute Forge - Branding & Marketing ✔@reputeforge 1.3M 5.9%
46 Selfridges ✔@theofficialselfridges 1.3M 6.7%
47 Home Bargains ✔@homebargains 1.3M 4%
48 Pro Kabaddi ✔@prokabaddi 1.2M 6.8%
49 Bryan Callen ✔@bryancallen 1.2M 6.6%
50 Iman Gadzhi Reels@imangadzhireels 1.2M 5.7%

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

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Frequently asked questions

Who is the biggest other creator on Instagram Reels?

@instagram (Instagram) tops Buzzlytics' other leaderboard with 686,677,821 followers as of October 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views and engagement rate come from each account's tracked posts. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the other niche and has enough tracked data, it becomes eligible for ranking.

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Data source & methodology

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts are assigned a niche from the hashtags on their posts and their bio, then ranked by follower count. Views, likes and engagement rate are aggregated from each account's tracked posts. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.