Instagram Reels Leaderboards by Niche

The biggest Instagram Reels creators in every niche, ranked by followers from Buzzlytics tracking data.

Browse leaderboards

Fitness7 ranked accounts Beauty14 ranked accounts Fashion19 ranked accounts Comedy15 ranked accounts Gaming14 ranked accounts Food & Cooking41 ranked accounts Travel13 ranked accounts Music33 ranked accounts Dance3 ranked accounts Sports26 ranked accounts Education6 ranked accounts Tech12 ranked accounts Finance14 ranked accounts Business12 ranked accounts Health & Wellness8 ranked accounts Motivation6 ranked accounts DIY & Crafts1 ranked account Art2 ranked accounts Pets & Animals6 ranked accounts Cars8 ranked accounts Books3 ranked accounts Parenting & Family2 ranked accounts Relationships & Dating9 ranked accounts ASMR6 ranked accounts Life Hacks5 ranked accounts News & Politics4 ranked accounts Home & Decor5 ranked accounts Photography & Film3 ranked accounts Science & Nature4 ranked accounts Spirituality1 ranked account Other50 ranked accounts

How these rankings work

Buzzlytics classifies tracked Instagram Reels accounts into niches from the hashtags on their posts and their bio, then ranks each niche by follower count. Every leaderboard links to full public stats — followers, views, engagement rate and sponsored-post estimates — for each creator.